Project 01 / 03
Café Mora
A neighbourhood café that needed a brand as warm and considered as their single-origin pour-overs. Identity, web, and in-store experience — unified.
Project 01 / 03
A neighbourhood café that needed a brand as warm and considered as their single-origin pour-overs. Identity, web, and in-store experience — unified.
Café Mora opened in a converted 1960s pharmacy space in the heart of Banjara Hills. Their coffee programme was exceptional — single-origin beans, meticulous extraction, baristas who knew their craft. But their brand looked like every other café that had discovered Instagram.
They needed an identity that felt as considered as the work behind the counter. Something that could live on a paper cup, a menu board, a website, and a ceramic tile wall without ever feeling forced. A brand that aged well.
The brief: warm, restrained, rooted. No trendy typefaces. No gradient logos. Something worth returning to.
Identity System
The colour system draws directly from the coffee process — pale parchment, green bean, light roast, dark espresso. Each shade earns its name. Typography is set in a single serif with weight used sparingly, never for decoration.
Web Design
The website is built around the act of choosing — slow, deliberate, without distraction. Each coffee has a tasting note, an origin story, and a preparation method. No upsells. No popups. A digital space as considered as the physical one.
Outcomes
01
A consistent identity across every touchpoint — from the paper bag to the email receipt. Customers began recognising Mora before reading the name.
02
The website doubled as a discovery tool. Online reservations increased significantly in the first month after launch, driven purely by organic reach.
03
The team stopped apologising for not having a slick brand. The identity gave them the confidence to charge for the quality they were already delivering.
The Website
↕ Scroll inside the frame to explore the full site
Open Daily 7am–7pm · Single Origin Beans · Slow Craft · Banjara Hills · No Rush. No Noise.
Our Menu
Sourced from farms we've visited. Roasted the week you drink it. Every cup is a considered thing.
Pour Over
Ethiopia Yirgacheffe · Light · Floral, citrus
₹280
Flat White
Colombia Huila · Medium · Chocolate, walnut
₹220
Cold Brew
Brazil Cerrado · Dark · Smoky, brown sugar
₹260
Cortado
Equal parts espresso & warm milk
₹200
Almond Croissant
Baked in-house · Frangipane, flaked almonds
₹180
Our Story
"We don't rush the good stuff."
Café Mora started with one idea — that great coffee deserved the same care as the best food. We source from farmers we know personally. Roast only what we need. Serve it fresh every morning.
Find Us
Hours
Mon–Fri: 7am–7pm
Saturday: 8am–6pm
Sunday: 9am–4pm
Address
12 Banjara Hills Road
Hyderabad, 500034
Contact
hello@cafemora.in
Walk-ins welcome
Every cup made with intention. Single-origin beans. No shortcuts.
Menu
Pour Over
Ethiopia · Light
₹280
Flat White
Colombia · Medium
₹220
Cold Brew
Brazil · Dark
₹260
"We don't rush
the good stuff."
12 Banjara Hills Road, Hyderabad
Our Story
"We don't rush the good stuff."
Café Mora started with one idea — that great coffee deserved the same care as the best food. We source from farmers we know personally.
Find Us
Mon–Fri 7am–7pm
12 Banjara Hills Road, Hyderabad
